Goal
Redbot, a dynamic company specializing in automation and industrial robotics, aimed to modernize its digital presence with a high-impact website. The goal was to communicate technological innovation and expertise clearly, attract B2B clients, and provide an efficient channel for lead generation and information delivery.
The Hetyna Solution
We developed a modern, functional, and high-performance website tailored to Redbot’s industrial audience. Every detail—from technical implementation to visual storytelling—was curated to align with the brand’s identity and business goals.
Tailored Development
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Custom WordPress development with modular components
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SEO-friendly architecture for industrial markets
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Integration with CRM and newsletter systems
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Multilingual support for international reach
Design & UI/UX
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In-depth user research to map buyer personas and decision-makers
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Industrial-inspired visual design, with a strong and modern aesthetic
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Intuitive navigation, focused on services, sectors, and use cases
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Optimized UI for lead capture and contact requests
Performance & Reliability
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Hosting on secure, fast infrastructure
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Lightweight front-end for optimal loading times
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Fully responsive and accessible across all devices
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Custom CMS dashboard with easy editing tools
Results
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3× increase in qualified leads within 2 months
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Improved brand positioning and trust in the automation sector
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Drastically reduced bounce rate thanks to optimized UX
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A digital touchpoint aligned with Redbot’s innovation-driven vision
Redbot’s new website is more than a digital showcase—it’s a strategic asset that supports growth, communicates value, and connects with the right audience at every stage.