In the current context, managers of businesses in the HORECA sector face significant challenges related to the digitalization of services and optimization of operations. Traditional solutions often come with high costs and operational complexity. Digiristo was created with the goal of providing advanced, accessible digital tools, enabling restaurateurs and managers of beach clubs and pools to improve operational efficiency and customer experience without costly investments.

The Challenge

The main obstacles faced by managers include:

• High Costs: Traditional management solutions require significant investments for purchase and maintenance.

• Operational Complexity: The implementation of new systems can be complicated and require specific training.

• Limited Integration: The lack of integrated solutions leads to inefficiencies and difficulties in daily management.

The Digiristo Solution

To address these challenges, Digiristo offers a modular platform with key features:

• Digital Menu with QR Code: Creation of digital menus accessible via QR code, allowing customers to view the offerings directly on their devices.

• Customized Website: The possibility to develop an advanced website for the restaurant, enhancing its online presence and facilitating customer interaction.

• Table Reservation System: Implementation of a booking system to optimize table occupancy and improve service organization.

• Digital Orders and Payments: Enabling orders and payments directly from the digital menu, reducing wait times and improving service efficiency.

• Reservation System for Umbrellas and Loungers: A system that allows customers to book umbrellas and loungers online at beaches and pools, improving organization and user experience.

• Newsletter and Customer Loyalty Services: Tools for sending personalized newsletters and creating loyalty programs, increasing customer engagement and retention.

• Review and Feedback Management: Integrated platforms to collect, analyze, and respond to customer reviews, enhancing online reputation and customer satisfaction.

Innovation and Values

Digiristo stands out for:

• Economic Accessibility: Offering advanced tools at competitive prices, with flexible subscription plans tailored to the specific needs of the business.

• Ease of Use: Intuitive interfaces that do not require advanced technical skills, facilitating adoption by staff.

• Complete Integration: An ecosystem that connects various features, simplifying operational management and enhancing the customer experience.

Platform Design and UX Study

The design of Digiristo was developed with a focus on the user:

• Intuitive Navigation: Clear structure that facilitates daily use.

• Responsiveness: Accessibility from various devices, ensuring flexible management wherever you are.

• Customization: The ability to adapt the interface to the specific needs of the business while maintaining consistency with the brand's identity.

Short and Long-Term Vision

• Short-Term: Implementation of additional features to improve customer interaction and optimize internal operations.

• Long-Term: Expansion of integrations with other digital services and development of data-driven tools to support strategic decision-making.

Online and Offline Marketing Strategies

To ensure widespread adoption and a strong market presence, Digiristo has implemented a series of integrated marketing strategies:

• Search Engine Optimization (SEO): Improving the website’s organic ranking through the use of relevant keywords and the creation of valuable content, increasing online visibility and attracting qualified traffic.

• Email Marketing: Sending informative and promotional newsletters to potential customers, maintaining direct and constant contact, and informing about new features and special offers.

• Industry Events and Fairs: Participation in HORECA sector events to showcase the platform, collect direct feedback, and establish relationships with potential partners and customers.

• Referral Programs: Encouraging existing customers to recommend Digiristo to other industry professionals by offering benefits or discounts in exchange for new subscriptions.

Conclusion

Digiristo represents an innovative and accessible solution for the digitalization of businesses in the HORECA sector. Through a modular and intuitive platform, it offers tools that simplify operational management, improve the customer experience, and contribute to business growth. The commitment to continuous evolution and attentiveness to customer needs positions Digiristo as a strategic partner in tackling the challenges of the modern market.