Fusco Ferramenta

Sector

E-commerce, Hardware online store

Activities

E-CommerceUXUIDevelopment
Fusco Ferramenta case study image

Company

Fusco Ferramenta is a traditional company in the hardware and tools sector. To meet the growing demands of the digital market, Fusco Ferramenta sought a tailored e-commerce solution. The goal was to develop a powerful, scalable platform that convinces both end customers (B2C) and professional users (B2B) with an intuitive and efficient shopping experience. The focus was on modern design, user-friendly UX/UI, and technical reliability to increase visibility and sustainably boost online sales.

Goal

Fusco Ferramenta, a long-established company in the hardware and tools sector, needed to transform its physical business into a competitive digital channel.
The goal was to offer a smooth, complete, and intuitive shopping experience for both end customers (B2C) and professionals (B2B), optimizing visibility, conversions, and product management.

The Hetyna Solution
We designed and developed a customized, scalable, and performance-oriented e-commerce platform, taking care of every technical, strategic, and visual aspect:

  • Tailored development

  • Integration with existing warehouse and catalog systems

  • Flexible architecture to manage thousands of products and variants

  • Smart internal search engine with advanced filters

  • On-page SEO optimization for each product page

Fusco’s logo

Design & UI/UX

  • Target audience research to define effective user journeys

  • Clean and functional interface, optimized for desktop and mobile

  • Focus on simple navigation with clear call-to-actions

  • Fast purchase experience, even for non-tech-savvy users

Performance & Reliability

  • Hosting on high-performance infrastructure

  • Fast loading times even with large catalogs

  • Intuitive CMS for the Fusco team, with dedicated training

Results

  • +280% organic traffic in 3 months

  • Drastic reduction in phone inquiries thanks to a complete and browsable catalog

  • First online sales already in the first month after launch

  • A scalable system, ready for future multichannel sales (marketplaces, ad campaigns, ERP integration)

Fusco Ferramenta is now much more than a store: it's a real digital experience that showcases expertise, assortment, and reliability through a modern, functional, and user-centered platform.

Any idea for the next app in the stores?

We transform it into a robust, fast, and scalable digital ecosystem. Hetyna is an ambitious software house that designs and builds complex software architectures with artisanal care and systemic vision. From concept to code, nothing is left to chance.

Let's talk

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